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"Time to ruggedize: We should talk more about preparing for climate change"

Grist's David Roberts asserts that adaptation may be the most effective way to approach climate change and build social capital, although we might not want to use the language of "adaptation." 



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Climate Communications and Behavior Change


Drawing on extensive global warming, behavior change, and communications research and practitioner expertise, the Climate Communications and Behavior Change guide distills this information into tools and recommendations that climate leaders can easily apply.  It illustrates the challenges with existing communications efforts and provides tips on how to frame and deliver outreach efforts in a way that motivates changes in thinking and behavior.  The guide also offers detailed advice and tips on how to frame global warming communications and promote behavior change in ways that resonate with a range of audience segments.


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  • Climate Communications and Behavior Change.pdf - on Apr 12, 2010 9:36 AM by Meredith Herr (version 7 / earlier versions)
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