Cara Pike is the Founder and Director of the Social Capital Project. The project has resulted in the creation of the Ecological Roadmap, a segmentation study of the U.S. public based on social values; Climate Crossroads – A Research-Based Framing Guide; and most recently, Climate Communications and Behavior Change – A Guide for Practitioners. Cara was formerly the Vice President of Communications for the leading nonprofit environmental law firm Earthjustice, where she created and ran a full-service internal communications agency for the organization’s eight offices, policy arm and international program. With a Masters of Science in Environmental Communications from California State University and a Bachelor of Arts in Film and Communications and Environmental Science from McGill University, Cara has a deep understanding of environmental issues and how they intersect with cultural trends and concerns. She speaks regularly on green marketing and social change and contributed to Strategies for the Green Economy published by McGraw Hill in October 2008. Cara was a founding board member of the Global Footprint Network, is a member of David Suzuki's Stonehouse Standing Circle and serves on the boards of Resource Media and the Hollyhock Educational Foundation.
Meredith Herr
Senior Associate, Social Capital Project
831.704.7225
Meredith Herr is dedicated to building an engaged base of public support for climate action through cutting-edge communications strategies.Before joining the Social Capital Project, Meredith was an Assistant Research Scientist at the Research Center for Leadership in Action where she investigated the relationship between personal and societal transformation with grassroots social change leaders. Using Participatory Action Research methods, Meredith reported on nonprofit leadership development and intergenerational partnerships.Meredith has a Bachelor of Arts in Urban Studies from Vassar College where she focused on the sociological impacts of the built environment, and a Masters of Public Administration in Public Policy Analysis from New York University’s Wagner Graduate School of Public Service with a specialization in environmental health.
